5 Tips for Writing Copy That Sticks!

(It’s Not All in the Wrists and Fingertips)

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The only thing I remember from my high school English class: Strunk & White.

  1. OMIT NEEDLESS WORDS

There’s no better way to communicate ideas quickly and clearly. Politicians and pundits have a rough time with this.

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Become a trigger-happy cop when it comes to eliminating them unnecessary words.

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  1. SIFT THROUGH ALL OF THE WORDS YOU CAN SPLASH ON YOUR SCREEN–AND THEN PICK OUT THE GEMS AND POLISH THEM UNTIL THEY SHINE.

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  1. AVOID THE NEGATIVE–SAVE IT FOR POLITICS!

This is your audience’s brain on negative advertising.

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  1. USE AN OCCASIONAL ANALOGY SO YOUR AUDIENCE CAN REMEMBER WHAT YOU SAID.

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Never compare apples to oranges.

  1. TAKE A BREAK WHEN YOU NEED ONE AND COME BACK REFRESHED!

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Need words. Visit http://104.244.126.233/~martingrossman for writing that means business.

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