Resume

Martin Grossman
5404 SE 39th Avenue
Portland, OR 97202
503.775.4192
503.975.9337 (cell)
martingrossman@mindspring.com
www.martingrossman.net

Professional Profile

  • 20 years of experience in marketing planning, public relations, and copywriting for clients with national reach
  • An award-winning writer, editor, and creative director with emphasis in health care, high tech, and Internet companies
  • Experience in developing web content for Internet start up companies
  • Experience in copywriting, written reviews and articles for magazines and websites
  • Extensive writing experience in video and A-V scripts, TV spots, case histories, newsletters, brochures, ad copy, press releases, feature articles and training programs in several media including the web
  • Editor of national and regional health care publications
  • Excellent management and client contact skills demonstrated by a record of solid accomplishment
  • Passion for telling success stories, building a business, and working closely with clients and staff to create successful outcomes

Professional Accomplishments

  • Directed all marketing and PR efforts for TRX, Inc., a leading Electronic Medical Records company
  • Provided web content to VA Linux, Internet Research Group, Voluntary Hospitals of America, Third Voice, Web2Web Marketing, Personal MD, HealthCentral.com, LetsTalk.com, Builders Media Group, and dozens of other companies and organizations
  • Wrote marketing and PR-plans for six startups and managed all marketing efforts for OneVC.com, an Internet and high tech new business incubator in Silicon Valley
  • Wrote successful marketing, public relations, and investor relations plans for clients that included Upjohn Healthcare Services, The Kellogg Company, Voluntary Hospitals of America (VHA), VA Linux, and more than 20 Internet startups
  • Received six Addys, a gold award and a merit award in the 1993 and 1994 annual competitions sponsored by Healthcare Marketing Report, The Ohio State Award for Excellence in Educational, Informational, and Public Affairs Broadcasting, and several Michigan Council for the Arts writing, editing and video awards
  • Organized, facilitated, and documented major conferences and educational programs on health care and Internet topics for VHA, Upjohn, OneVC
  • Edited national and regional health care publications, including the Managed Care Scanner and Upjohn Healthcare Services’ Baton

Professional Experience

8/89 – Present

The Grossman Group
Columbus, Ohio/Berkeley, California/Portland, Oregon
Principal

  • Led teams that created successful marketing, advertising and public relations campaigns for a variety of health care institutions, high tech companies, and Internet start-ups
  • Developed conferences, wrote PR and marketing pieces, and created publications, marketing plans and techniques that greatly increased the visibility, recognition, and influence of the organizations served
  • Edited the Managed Care Scanner, an award-winning health care industry periodical jointly published by four VHA Regional Health Care Systems
  • Developed and implemented a comprehensive marketing, advertising and public relations campaign for Ohio Valley Hospital that helped raise their patient census by more than 10 percent
  • Created website content and an ad campaign for a Seattle-based cannabis retailer
  • Developed marketing and public relations plan for a seed-to-sales cannabis business with eight locations in Oregon
  • Wrote a white paper on diversity and recruiting for The Wilderness Society
  • Wrote a series of op-eds on the future of America’s National Park Service for The Pew Charitable Trusts to mark the 100th anniversary of the founding of the NPS

10/1/01- 3/1/03

TRX, Inc.
Portland, Oregon
Executive Vice President and CMO

  • Oversaw the creation and successful re-launch of the company website
  • Responsible for marketing, advertising, and public relations – including planning and budgeting
  • Key member of management team, participating in all decisions involving the company’s new business efforts, recruiting, operations, trade shows, etc.
  • Helped lead effort that resulted in a 150% increase in the company’s client base

3/1/00 – 3/1/01

OneVC
Mountain View, California
Executive Vice President and CMO

  • Responsible for directing and consulting on all marketing, public relations, and investor relations efforts — including planning and budgeting — for OneVC and its six portfolio companies
  • Wrote business and marketing plans for OneVC and its portfolio companies
  • Prepared company officers for interviews and other press contacts
  • Created and facilitated a series of symposia attended by VCs, incubator executives, angel investors, startups, and national and local journalists

7/88- 8/89

Marc Associates, Inc.
Columbus, Ohio
Vice President and Creative Director

  • Acquired new business, managed existing accounts, supervised creative staff and vendors
  • Directed the creative services for numerous winning business-to-business, consumer and healthcare clients, which resulted in sales increases of more than 10 percent for six  clients
  • Wrote award-winning copy in several media for clients in both business and healthcare

Education

B.A. cum laude in Communication and English from
Michigan State University, East Lansing, Michigan

M.F.A. in English and Creative Writing from the
University of Oregon, Eugene, Oregon