(It’s Not All in the Wrists and Fingertips)
The only thing I remember from my high school English class: Strunk & White.
- OMIT NEEDLESS WORDS
There’s no better way to communicate ideas quickly and clearly. Politicians and pundits have a rough time with this.
Become a trigger-happy cop when it comes to eliminating them unnecessary words.
- SIFT THROUGH ALL OF THE WORDS YOU CAN SPLASH ON YOUR SCREEN–AND THEN PICK OUT THE GEMS AND POLISH THEM UNTIL THEY SHINE.
- AVOID THE NEGATIVE–SAVE IT FOR POLITICS!
This is your audience’s brain on negative advertising.
- USE AN OCCASIONAL ANALOGY SO YOUR AUDIENCE CAN REMEMBER WHAT YOU SAID.
Never compare apples to oranges.
- TAKE A BREAK WHEN YOU NEED ONE AND COME BACK REFRESHED!
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