https://martingrossman.net/2016/06/26/5-tips-for-writing-copy-that-sticks/

(It’s Not All in the Wrists and Fingertips)

The only thing I remember from my high school English class: Strunk & White.

1. OMIT NEEDLESS WORDS

There’s no better way to communicate ideas quickly and clearly. Politicians and pundits have a rough time with this.

Become a trigger-happy cop when it comes to eliminating them unnecessary words.

2. SIFT THROUGH ALL OF THE WORDS YOU CAN SPLASH ON YOUR SCREEN–AND THEN PICK OUT THE GEMS AND POLISH THEM UNTIL THEY SHINE.

3. AVOID THE NEGATIVE–SAVE IT FOR POLITICS!

This is your audience’s brain on negative advertising.

4. USE AN OCCASIONAL ANALOGY SO YOUR AUDIENCE CAN REMEMBER WHAT YOU SAID.

Never compare apples to oranges.

5. TAKE A BREAK WHEN YOU NEED ONE AND COME BACK REFRESHED!

Need words. Visit http://104.244.126.233/~martingrossman for writing that means business.